Read e-book online Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches PDF

By Donald Self

the yearly monetary burden of alcohol abuse within the usa is astonishing, but the alcoholism therapy has been traditionally tormented by governmental laws, ethical crusades, advocacy of particular remedy ways, and an absence of selling wisdom. this is the 1st concentrated set of study at the advertising of alcoholism therapy prone. The authors of this much-needed volume--reputable advertising and learn scholars--greatly extend the present base of information about the alcohol remedy advertising subdiscipline, together with the referral procedure analyses of marketplace potentials for prone, promotional attempt session for brand spanking new services, and the evolving nature of scientific providers distribution platforms. via in-depth interviews with therapy prone, referral assets, and previous consumers of therapy amenities, and in significant reports of literature at the topic, Alcoholism remedy advertising offers basic examine and basic learn findings to supply functional advertising implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self

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